IDC Whitepaper - Gaining Competitive Advantage from Business Intelligence and Analytics Solutions

In 2008, the business intelligence (BI) tools software market grew 10.6% to reach $7.8 billion in worldwide license and maintenance revenue. The healthy market growth rate was another sign that organizations of all sizes continue to adopt BI and analytics solutions at a rapid pace. The fundamental drivers of BI and analytics solution adoption have not changed. They include the need to access and evaluate key performance indicators (KPIs) to enable revenue growth, cost cutting and containment, product and service innovation, and risk management.